Concetta's Italian Cooking Experience | Rebrand

Re-brand for Concetta's Italian Cooking Experience, Concetta is an author and passionate cook; who teaches unique Sicilian cooking workshops across carefully chosen locations, like farms and estates across Western Australia. Concetta's workshop offers a rare opportunity to learn traditional methods that Italian families have used for centuries.

The main logo for Concetta’s Italian Cooking Experience features and old-style handwritten text on a circular background. The handwritten typeface was chosen to honour the importance of family, due to its similarity to Concetta’s father’s handwriting.

The circular background is a visual representation of the connection and community Concetta is able to create through her workshops and cooking experiences.

A supporting illustration of an olive branch was provided for use an an additional brand asset, as well as multiple logo variations for use across different applications.