River Murray International Dark Sky Reserve

A brand identity for the River Murray International Dark Sky Reserve that presents the Dark Sky Observatory and the Reserve as a single, unified entity. Aligning with the brand architecture and strategy, the branding reflects the positioning of the River Murray International Dark Sky Reserve as a world class hub for astronomy, science and nature.

A transitional (day to night) theme, with a focus on science and education while communicating the brands core values of discovery and inspiration, sustainability and social responsibility, authenticity, scientific and technical excellence.